We Helped A Manufacturing Platform Provider Keep Up With Steep Competition

Our client is a leading digital manufacturing platform. By providing streamlined access to a global network of vetted manufacturing partners, it enables businesses to accelerate innovation and scale production efficiently.

The company was doing alright in terms of rankings and traffic. However, its competitors had already embraced link building and quickly gained traction.

If our client didn’t start doing the same, they risked being left behind. However, there was a problem—because they were late to the party, competitors had already taken the best link building opportunities.

Luckily, we had a solution up our sleeve. Read on to learn how we helped boost our client’s rankings in this short campaign.

⛰️ The Challenge

We faced several challenges with this client, including:

⛰️ Targeting commercial pages: Most of the pages our client wanted to target were commercial. Links to these pages are more likely to generate sales. Most webmasters are well aware of this and often charge a high fee to post these links.

This meant we needed to negotiate hard to avoid our client having to pay over the odds for links.

⛰️ High competition: Our client had many well-established competitors with high domain authority. These businesses had got a head start on link building and many of the best opportunities had already been taken. Here are some of the competitors we were up against:

• Hubs (DR 75)
• Protolabs (DR 72)
• Xometry (DR 72)
• 3earp (DR 63)

⛰️ Skepticism from authoritative sites: The websites we approached had a reputation to uphold and would only agree to a link if our client’s content offered exceptional value.

💡 Our Strategy

💡 Competitor backlink analysis: Our first step was to analyze our client’s competitors’ backlink profiles using Ahrefs. We identified websites linking to competitors and evaluated their domain authority and relevance. This helped us understand the kind of backlink profile we would have to build to help our client dominate search engine results.

💡 Explored broader industry applicability: We looked for relevant link-building opportunities outside of the obvious sectors like manufacturing and tech. We built links with sectors such as healthcare, retail, tech startups, supply chain management, and educational platforms. This would help us create a broader, more varied link profile.

💡 Identified and created high-quality content: We sourced content that met the high quality requirements of target websites. If content didn’t exist, we created it—examples include in-depth case studies or long-form resources.

🚀 The Results

Our campaign was divided into two periods, one between November–December 2023 and the other between July–September 2024.

In these two short periods, we built 65 high-quality backlinks.

✅ We built these links with relevant, high DR sites, like:

• Fibre2Fashion (DR 77)
• Fractory (DR 59)
• Packaging Labelling (DR 43)

We built links to commercial pages using high-quality long-form content, like the guide below:

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✅ This helped our client rank top three for relevant keywords, like:

• 3d cad cam software(KW Difficulty – 67)
• injection molded plastics (KW Difficulty – 35)
• resistant to corrosion (KW Difficulty – 35)
• sla material (KW Difficulty – 34)

✅ Our link building campaigns have helped our client boost its monthly organic traffic by 1,467!

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✅ To achieve the same visibility using search ads our client would have had to spend $11,465!

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🔥 Beat Competitors And Boost Traffic With Linkbuilder.io

In competitive industries, maintaining online visibility is critical to ranking high and generating traffic to your website. If you fail to do this, you could begin losing out to competitors.

If you want to boost organic traffic, but you’re struggling to build high-quality, relevant links at scale, then you need Linkbuilder.io.

We’ll analyze your backlink profile, along with those of your competitors and suggest a winning strategy to get you ahead. Book a call today to find out more.